Visual Merchandising

Visual Merchandising plays a crucial role in showcasing your brand and determining how customers engage with your product and store. We understand the importance of creating an engaging experience that attracts customers and maximises sales. We work with some of the world’s leading brands and retailers to create an ever-changing in-store environment. Whether that’s monthly window campaigns, in-store ‘activation’ zones or as simple as a poster, we do it all. We have a full design studio to utilize that covers conceptual, industrial, graphic and finished artists.

Christian Louboutin Theatre Window

To create a theatre window for a luxury global brand within a short time frame.
Using our creative thinking we used multiple substrates including LED's to light up the window and showcase the shoes.

Christian Louboutin Clock Strikes Twelve

Christian Louboutin wanted a premium Christmas window campaign that was reflective of their global directive, a re-creation of an antique town clock in an historic Parisian street.
Offering an authentic brickwork look, ticking clock, door and knocker detail, OPG executed the Christmas campaign on time and budget. This was installed in the three major boutique stores within Australia.

Nike Store Opening

Nike launched their most premium store in Australia and required display elements that would exceed anything they have produced for their windows previously.
We took inspiration from Nike retail executions from around the world. We worked very closely with our manufacturer to create ‘museum-like’ displays which would fit into the store space.

Nike Lunarlon Campaign

The greatest challenge was firstly understanding this product and its innovation, and then understanding the space in which we had to work in order to create the display. It needed to be bold and needed to sell the product.
It all came together brilliantly. The display was impressive to say the least, and everything from design, to production, to execution went smoothly. Store staff, visual merchandisers and Nike alike were thrilled with the outcome.

View full case study.

Converse All Star Chuck Taylor

To totally deck out the Flagship Converse Melbourne Central retail store for the very exciting Chuck Taylor II Global Product Launch. Including the execution of a 3 metre spinning triangle display that shows three campaign images every 10 seconds to capture the attention of potential customers and to create hype around the event.
With our experience working in 3D POS display and design, we were capable of presenting and responding to the client brief perfectly and presented an exceptional option for Converse, to promote and capture the excitement of the Chuck Taylor II Global Launch.

View full case study.

Converse One Star

To execute the Converse One Star Campaign that was being promoted worldwide in multi-formats across six storefronts in Australia and New Zealand.
We built timber structures that could fit within constricted spaces. With planning and precision of production, we were able to translate the global creative of “One-Star” into illuminating window displays within tight time-frames.

House of Hoops

To launch the House of Hoops NHB in Footlocker stores to display the presence of NBA and showcase the new season.
We achieved the desired effect through the use of multiple touch points, including window displays, activation zones, frames with suspended NBA jerseys and plinths.

Cotton On

Cotton On approached OPG to assist with launching their new flagship store in Bourke Street, Melbourne. The emphasis was on creating ‘outside the box’ VM to appeal to the young, raw and edgy Cotton On consumer. OPG were provided with a ‘blank canvas’ to provide creative expertise and flare to their in-store design.
OPG produced premium in-store elements which were both functional and visually impressive. Cotton On was very pleased with the final in-store execution. The t-shirt frames and active range logo were particular favourites of the Cotton On team.

View full case study.


To create a window display for Sketchers GO Walk Joy campaign aimed at the busy woman on the go, expressing the comfort of the Joy footwear.
Through using the repetition of imagery with geometric lighting and opaque hanging panels, we created the feeling of movement and being on-the-go in a static window display. The window also highlighted the woven mesh fabric of the footwear and comfort of the shoe.
Need assistance?