Visual Merchandising

Visual Merchandising plays a crucial role in showcasing your brand and determining how customers engage with your product and store. We understand the importance of creating an engaging experience that attracts customers and maximises sales. We work with some of the world’s leading brands and retailers to create an ever-changing in-store environment. Whether that’s monthly window campaigns, in-store ‘activation’ zones or as simple as a poster, we do it all. We have a full design studio to utilize that covers conceptual, industrial, graphic and finished artists.

Large Format Print

Large format printing offers a great opportunity for promoting your brand and generating hype. Prints are a great way to showcase high impact graphics for your latest campaign or promotion, to gain attention and draw consumers into the store.

Digital Signage

In the modern digital age, visual graphics are a fantastic median for reaching consumers. Digital signage offers a cost-effective form of visual merchandising by delivering bespoke content directly to your customers at the point of purchase.

Retail POS

Every element in-store contributes to the customer experience and path to purchase. That’s why retail marketing is so important and constantly evolving. From design to installation we can help you with all of your retail point of sale needs.

Window Display

Designed to attract customers, window displays are an essential visual merchandising tool for businesses to create a good first impression and get customers in the door. We can design your bespoke installation from something minimal to something with intricate detailing.

Brickworks ‘Poesia Glass Brick’

Brickworks came to us with this beautiful campaign concept that centres around the bubble details in their ‘Poesia Glass Brick’ range. Installed at their spaces across the country, the displays feature a sculptural composition of glass bricks and acrylic boxes, as well as the bricks and pavers. An array of luxurious building products in a re-imagined and artistic form - truly pleasing to the eye!


We partnered with Uniqlo Australia for their latest store opening, by producing the POS signage throughout! This is their 3rd store opening in Perth and is a huge addition to the development of the Karrinyup Shopping Centre. The centre is set to almost double in size and is well on it's way to being one of Perth's leading fashion and lifestyle destinations.

Christian Louboutin

OPG produced these elegant Christian Louboutin Christmas Windows for their stores in Australia, as well as working alongside our team in Hong Kong who produce 7 windows for their Japan stores. The displays feature a Christian Louboutin Ginger Bread House made of multiple complex substrates that outlines the product beautifully. This execution was fun, dynamic and luxurious!


We installed this pretty & pink activation for the new Puma Cali Sneaker. This piece of artwork is located at the Foot Locker QV store in Melbourne and features wrapped furniture placed onto the beautiful ramp styled display.

Just Jeans

Designed and produced in collaboration with Fusion Vault, the Just Jeans shorts display was designed to be a destination for customers to select their perfect pair of shorts for the summer. The display was not only to captivate customers in-store but to be executed within strict time-frames, requiring meticulously planning at every stage. The campaign was successfully installed seamlessly throughout stores across Australia and the client was extremely impressed with the process and the result.


We partnered with Nespresso to design and install a window display at Emporium Melbourne to promote the new Vertuo Coffee Machine. Through clever use of their coffee pods, the unique design highlights the four styles of coffee the Coffee Machine can make.

Nike LeBron

“Greatness” is synonymous with LeBron James, from his outstanding play on the court to his pursuit of excellence off the court! With this mantra in mind, we worked with Nike and Foot Locker to create an elevated brand experience in the House of Hoops stores across the country. The real question was, how do we provide an experiential customer interaction zone, but make it touch-free in this new COVID retail environment? The solution: A mirrored pledge zone incorporating a customer photo opportunity, where you can step into the footprints of LeBron himself and compare your height too. To truly inspire with the “phygital” approach, we also included a QR code panel on the basketball plinth. Customers simply need to scan this with their phone to be directed to the House of Hoops landing page on the Foot Locker website, enabling them to learn more about Lebron and his journey.

"Nike has worked with OPG for many years and have found them to be an invaluable retail VM execution partner. They are creative, responsive, knowledgeable, flexible and ultra-reliable.” - Kim Placko-Orchard, Nike Retail Brand Director

Need help with Visual Merchandising and Retail POS?

Chat to our team on 1800 705 311 or email [email protected]

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