Visual Merchandising

Visual Merchandising plays a crucial role in showcasing your brand and determining how customers engage with your product and store. We understand the importance of creating an engaging experience that attracts customers and maximises sales. We work with some of the world’s leading brands and retailers to create an ever-changing in-store environment. Whether that’s monthly window campaigns, in-store ‘activation’ zones or as simple as a poster, we do it all. We have a full design studio to utilize that covers conceptual, industrial, graphic and finished artists.

Large Format Print

Large format printing offers a great opportunity for promoting your brand and generating hype. Prints are a great way to showcase high impact graphics for your latest campaign or promotion, to gain attention and draw consumers into the store.

Digital Signage

In the modern digital age, visual graphics are a fantastic median for reaching consumers. Digital signage offers a cost-effective form of visual merchandising by delivering bespoke content directly to your customers at the point of purchase.

Retail POS

Every element in-store contributes to the customer experience and path to purchase. That’s why retail marketing is so important and constantly evolving. From design to installation we can help you with all of your retail point of sale needs.

Window Display

Designed to attract customers, window displays are an essential visual merchandising tool for businesses to create a good first impression and get customers in the door. We can design your bespoke installation from something minimal to something with intricate detailing.

T2 Matcha Campaign

T2 tasked us with the challenge of creating a concept to encourage a customer journey in-store for their Matcha Campaign. We came up with a directional concept using the Matcha Colour Pallete and floor decal to move customers through the store. As they enter the door, customers reach the launch table with giant T2 Matcha boxes introducing the range. Next, they're meet with vibrant tasting bar stands inviting them to test and find out more about the range.

HOH NBA Campaign

We launched the House of Hoops NHB in Footlocker stores to display the presence of NBA and showcase the new season. We achieved the desired effect through the use of multiple touch points, including window displays, activation zones, frames with suspended NBA jerseys and plinths.

All The Stories Are True

We updated converse stores throughout Australia and New Zealand for their "All The Stories Are True" Campaign. Managing the production and installation of new window displays, in-store table displays and changing room graphics. This campaign was to promote the history of Chuck Taylors and create a meaningful experience for customers as they reflect on their memories with the brand.

Nike Phantom Vision

We partnered with Nike to execute the Phantom Vision global directive at Ultra Football. We managed the production and installation of graphics throughout, an updated launch zone, football wall and display cubes.

"Nike has worked with OPG for many years and have found them to be an invaluable retail VM execution partner. They are creative, responsive, knowledgeable, flexible and ultra-reliable.” - Kim Placko-Orchard, Nike Retail Brand Director

Brickworks ‘Live in Style’

We were asked to create theming for Brickworks 6 deisgn studios Nationally. The theming is based on a ‘Live in Style’ campaign brochure which showcases 8 inspiration style boards, style boards are made from a selection of different materials and ranges from the Brickworks business.

NEED HELP WITH YOUR VISUAL MERCHANDISING?

Call us at 1800 705 311 to chat to our team about your visual merchandising needs.

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